01
How to scope an MVP without building the whole roadmap
A practical way to separate the core customer outcome from the features that can wait.
Read field noteInsights / Field notes
Practical thinking for building useful software.
Notes on product discovery, backend decisions and workflow automation. The aim is to make trade-offs easier to understand, not to add noise to a crowded conversation.
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A small library of useful starting points.
Written for founders, operators and teams who want to make better product and engineering decisions.
02
Backend decisions founders should understand before an MVP
The small set of backend choices that affect reliability, cost and the ability to change direction.
Read field note03
Where AI automation fits in a business workflow
A way to evaluate whether AI belongs in a process, and where human review should stay.
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